Development Articles, Tutorials & More

HEIC to WebP Conversion: Tools and Techniques

In today’s digital age, managing and delivering high-quality images efficiently is essential. As devices like iPhones and modern cameras adopt advanced formats such as HEIC (High Efficiency Image Coding) for storage optimization, challenges can arise when sharing or displaying these …

The Best Free WebP Viewers for 2025

Have you ever tried to open a WebP file and your computer stared back at you blankly? You’re not alone. WebP is a great format for images—small in size, but big in quality. But not every system likes it out …

E-E-A-T for Startups: Build Credibility Without Legacy

In the ever-evolving digital landscape, startups often face a challenging uphill battle. They may offer cutting-edge solutions, innovative products, or unparalleled customer service, but they still need to gain one essential asset to compete effectively online: credibility. With limited brand …

From OKRs to Editorial Calendars: Traceability That Works

In the high-stakes world of content strategy, ensuring alignment between a company’s high-level goals and day-to-day editorial execution is essential. Too often, substantial gaps exist between what leadership envisions and what content creators deliver. This misalignment fueled the integration of …

Knowledge Base Architecture: Clusters, Not Categories

Organizations today manage vast volumes of information—technical documentation, customer support guides, internal policies, and so much more. A well-structured knowledge base can be a game-changer, improving productivity, reducing support costs, and enhancing user experience. However, as information grows, so do …

A/B Testing Guardrails: Power, Peeking, and Ethics

Every digital product team is familiar with A/B testing. It’s the go-to method for data-driven decision-making, enabling teams to validate hypotheses by comparing two versions of a product or feature. But the power of A/B testing doesn’t just come from …

Multi-Touch Attribution Without the Nonsense

Marketing professionals have more data than ever before, yet many still struggle to answer a simple question: Which touchpoints actually drive conversions? Multi-touch attribution (MTA) has promised clarity through data-driven insights into the customer journey, but the reality is often …