Development Articles, Tutorials & More

Every digital product team is familiar with A/B testing. It’s the go-to method for data-driven decision-making, enabling teams to validate hypotheses by comparing two versions of a product or feature. But the power of A/B testing doesn’t just come from …

Marketing professionals have more data than ever before, yet many still struggle to answer a simple question: Which touchpoints actually drive conversions? Multi-touch attribution (MTA) has promised clarity through data-driven insights into the customer journey, but the reality is often …

For decades, businesses—especially startups—have been told to “move fast and break things.” The unspoken belief behind this mantra is that the more you launch, the more you learn. But experience, metrics, and psychological insight increasingly reveal that constant output without …

In the ever-evolving landscape of SEO and digital marketing, acquiring high-quality backlinks remains a cornerstone of online visibility. But what many marketers often overlook is the treasure trove of link opportunities that already exist but are simply broken, lost, or …

The introduction of Google’s Search Generative Experience (SGE) has radically transformed how information is presented on search engine results pages (SERPs). For brands, this shift has brought forward dramatic changes in visibility, positioning, and customer engagement strategies. Understanding the volatility …

In today’s fast-paced digital product landscape, companies are expected to deliver consistent, high-quality experiences across multiple platforms and brands—often simultaneously. With ever-increasing complexity in design systems, managing brand identity at scale without sacrificing flexibility or coherence has become a daunting …

In the ever-evolving landscape of online platforms, content moderation has become a critical function to ensure that user-generated content aligns with community standards, legal requirements, and safety protocols. While automation powered by artificial intelligence (AI) has taken great strides in …

In an era where digital collaboration tools, note-taking apps, and shared documents are expected to work seamlessly regardless of network reliability, the ability to function offline and synchronize data correctly becomes a crucial feature. This leads us to a revolutionary …

With the rising need for intelligent search capabilities across applications—from recommendation engines and chatbots to personalized content feeds—vector databases have become a crucial part of modern tech stacks. These databases enable similarity search by storing and retrieving vector embeddings, making …

Language models, like ChatGPT, are getting smarter every day. But when people talk about them, they often focus on just one thing—accuracy. Does the model give the right answer? Sure, that’s important. But it’s far from the whole story. There’s …