Amazon Brand Registry is an essential tool for brand owners looking to protect their intellectual property, enhance their product listings, and gain access to advanced reporting tools. Once enrolled, it becomes important to keep your brand information up to date. Failing to maintain accurate brand details can lead to listing discrepancies, difficulty in enforcing intellectual property rights, and potential removal from the registry.
This article walks through the process of updating brand information within Amazon Brand Registry, and clarifies the steps needed to ensure your brand remains protected and properly represented on the platform.
Steps to Update Brand Information in Amazon Brand Registry
Whether you’re updating your logo, website URL, product information, or contact details, Amazon makes managing your brand profile relatively straightforward. Here’s a step-by-step guide to follow:
1. Log Into Amazon Brand Registry
- Visit the official Amazon Brand Registry website.
- Use your existing Amazon seller or vendor credentials to sign in.
2. Navigate to Brand Information
- Once logged in, click on “Manage your brands” from the dashboard.
- You will see a list of brands that are linked to your account.
- Select the brand you want to update.
3. Update Your Brand Profile
On the brand information page, you’ll find several fields that can be updated:
- Logo: Upload a new logo in the appropriate format (usually JPG or PNG).
- Website URL: Ensure your external brand website is current and functional.
- Product Categories: Update categories your brand now operates in.
- Seller IDs: Add or remove seller or vendor accounts tied to the brand.
- Trademark Details: In case of a new or updated trademark, you may need to re-verify ownership.
4. Submit for Review
After making the necessary updates, scroll down and click on “Submit.” Most changes are subject to a manual review by Amazon’s Brand Registry team, which typically takes 1–3 days. In some cases, you may receive a request for additional documentation or clarity.
5. Verify Updates
- Once approved, updated details will reflect in your Brand Registry dashboard and potentially in your Amazon listings.
- Double-check your listing pages to ensure that updated visual assets (like logos or product images) are displaying correctly.
Important Tips
- Consistency is key: Make sure your branding materials on Amazon match those on your website and social media channels.
- Keep records: Save backup files of all submitted documents and logos.
- Watch for verification emails: Amazon may reach out via email to the listed trademark owner for confirmation.
- Use support if needed: Amazon offers support options via the “Contact Brand Support” feature if you run into trouble.
FAQ: Updating Brand Information in Amazon Brand Registry
- Q: Can I change the registered trademark for my brand?
- A: No, you cannot change the registered trademark for an existing enrolled brand. To register a new trademark, you must create a separate brand entry and go through the enrollment process again.
- Q: How long does it take for updates to become effective?
- A: Most updates are reviewed within 1 to 3 business days. Some changes, such as trademark updates, may take longer depending on document verification.
- Q: What if my brand operates under multiple trademarks?
- A: You can add multiple trademarks to a single brand if they’re all owned by the same company. You’ll need to submit a request along with documentation showing ownership of each mark.
- Q: Do I need to notify Amazon if I rebrand?
- A: Yes. If your name, design, or any other core brand information changes, Amazon requires you to submit the updated documents and possibly undergo re-verification.
- Q: Can I update contact information like email and phone number?
- A: Yes, you can update your point-of-contact details through the Brand Registry dashboard, under the “Brand information” section.
Maintaining accurate and current brand information is essential for maximizing the benefits of Amazon Brand Registry. Frequent updates ensure your brand portrays a professional image, stays protected legally, and maintains a seamless customer experience across Amazon’s global marketplace.
