Testimonials build trust. They show potential customers that others love your product or service. But a poorly designed testimonial section can ruin the impact. Let’s make sure yours looks amazing!
Why a Good Testimonial Section Matters
A great testimonial section can:
- Boost credibility
- Increase conversions
- Make your website look professional
Now, let’s design one that stands out!
Choose the Right Format
There are a few ways to display testimonials:
- Text-only – The simplest way, but less engaging.
- With images – Adding a photo of the person builds more trust.
- Video testimonials – Super engaging but requires more effort.
- Carousel or slider – Great if you have multiple testimonials.
Pick the format that suits your website style.
Use a Great Layout
A clean and organized layout makes reading easier. Here are some options:
- Grid layout: Shows multiple testimonials side by side.
- Slider layout: Displays one testimonial at a time in a rotating slider.
- Single-column layout: Keeps things simple and readable.
Use enough white space so the section doesn’t feel cluttered.
Make Testimonials Look Authentic
Avoid generic, fake-looking testimonials. Instead, use:
- Real names – Anonymous reviews seem less trustworthy.
- Photos – Adds a personal touch.
- Company name & position – Makes it feel professional.
Avoid overly polished corporate testimonials. People relate to real, honest feedback.
Add Star Ratings (Optional)
Star ratings help people quickly judge the quality of your service. You can use a plugin to add styled star ratings easily.
Use a WordPress Plugin
WordPress has fantastic plugins to make creating testimonials easy. Some great options include:
These plugins offer sliders, grids, and customization options.
Keep It Short and Sweet
Long testimonials can lose a reader’s interest. Keep them brief but meaningful. A good length is 2-4 sentences. If a testimonial is too long, highlight the best part.
Match the Design to Your Website
Your testimonial section should fit your site’s design. Stick to your existing fonts and colors. This keeps everything looking professional and cohesive.
Include a Clear Call-to-Action
Use testimonials to encourage visitors to take action. Add a button near testimonials like:
- “Join Now”
- “Get Started”
- “Request a Quote”
Make it easy for users to take the next step.
Test on Different Devices
Many users visit your site from their phones. Make sure your testimonial section looks great on desktops, tablets, and mobile devices.
Encourage More Testimonials
Don’t stop at a few testimonials. Encourage more feedback by:
- Asking customers directly
- Offering small discounts for reviews
- Sending follow-up emails after a purchase
The more testimonials, the better your credibility!
Conclusion
Designing an attractive testimonial section doesn’t have to be hard. Use the right layout, plugin, and real testimonials with photos. Keep it well-designed, mobile-friendly, and engaging. Do this, and your testimonials will make a big impact!
